According to Boston Consulting Group, Store-as-a-Medium (SaaM) is considered the next $100 Billion retail opportunity. But to get it right, one must pay attention to the complex implementation details, and it all starts with a deep understanding of the end-user customers’ information, behavior, preferences and actions.
The ability to provide customers with a rich, immersive, customized shopping experience in-store is critical to the long-term health of brands and retailers alike. Our solutions are not only financially accessible because of their subscription-based/OpEx deployment model, but also provide incremental revenue opportunities through the monetization of brands’ media buys on our advertising networks.
Using the ‘’Store as-a-Medium’’ for advertising represents a significant opportunity for both retailers and brands.
Benefits to Retailers
- Drives sales lift of 25-35%
- New revenue streams
- Customer engagement/provides information at POS
- Enhances shopper experience
- Provides customized messages by age and gender
- Can change content by proximity to screen
- Opportunity to rotate store messages
- Collects store traffic and shopper data
Benefits to Brands
- Increases shopper engagement
- Provides educational/promotional info at POS
- Drives sales lift of 25-35%
- Collects traffic and customer demographic data
- Measures campaign effectiveness
- Validates advertising value
- Triggers content based on age or gender
Solution approach with key partners
- Computer vision AI software
- Digital signage and smart displays featuring anonymous viewer analytics
- Far edge solutions to enable AI
- SaaS investment-led pricing models
